SPRINGFIELD, Mass. … Fortune Tires, the Official Tire of the American Hockey League, will sponsor the AHL’s “Expect More” Player of the Month award for the 2025-26 season, recognizing top players in the league each month. The program will culminate in the selection of the “Expect More” Player of the Year at season’s end. Each … Read more
The Collegiate Pickleball Tour is expected to showcase more than 4,000 players from over 125 colleges College pickleball is bigger than ever. This season, its marquee tour has a big-name sponsor to match. DUPR and All Racquet Sports, the official licensee of adidas Pickleball in the U.S., just made it official: adidas is the Presenting Sponsor of … Read more
In a move that signals just how fast professional pickleball is attracting non-endemic sponsors, performance footwear company SQAIRZ has been named the official footwear sponsor of the Chicago Slice, a Major League Pickleball (MLP) franchise with one of the most engaged fanbases in the league. The deal, announced in late June, marks SQAIRZ’s first major … Read more
Heading into the 2025 MLB season, 25 of the 30 teams had corporate sponsors who advertised on the teams jersey. However, the Washington Nationals were not one of those teams. Today, the team announced that this will change. They partnered with AARP, who will advertise on the sleeve of Nationals jersey’s. For years, the Nats … Read more
LSI Industries (NASDAQ: LYTS), a leading U.S.-based manufacturer of commercial and industrial lighting and display solutions, announced the renewal of its partnership as an Official Lighting Sponsor of USA Pickleball. This extended collaboration highlights LSI’s commitment to advancing America’s fastest-growing sport through innovative lighting technologies that enhance visibility, safety, and the overall playing experience. As … Read more
ONIX Pickleball, renowned for its high-quality paddles and accessories, is proud to announce our pickleball brand has been designated as the official paddle of the PPA Tour. We are the title sponsor ONIX Austin Showdown on March 16-19 at the Elevation Athletic Club in Lakeway, Texas. This prestigious partnership underscores the ONIX commitment to excellence … Read more
Pickleball’s official fans’ choice awards is just one week away from announcing its 2024 nominees. In its fourth year, The Dink Awards will tap pickleball fans and players across the country and internationally to vote for the top players, people and moments of the year. To add to the excitement, The Dink is thrilled to … Read more