STORYLINES FOR THE VEOLIA ATLANTA PICKLEBALL CHAMPIONSHIPS PRESENTED BY ENSURE MAX PROTEIN (MAY 12-18, 2025)

STORYLINES FOR THE VEOLIA ATLANTA PICKLEBALL CHAMPIONSHIPS PRESENTED BY ENSURE MAX PROTEIN (MAY 12-18, 2025)

OVERALL TOP 5:  THE BREAKUP: Anna Leigh Waters is now paired with Anna Bright while Rachel Rohrabacher and Catherine Parenteau are partners on the other side of the draw. Will they meet in the final? THE BALL: How will the bouncier Life Time ball affect play and results? THE MLP IMPACT: Some players are gaining … Read more

The Pickleball Bros Have Arrived — And They Brought Their Protein Shakes

The Pickleball Bros Have Arrived — And They Brought Their Protein Shakes

Just when we thought we had reached peak bro culture—with tech bros, finance bros, and even crypto bros—here comes an invasive new species: the pickleball bro. In speaking to a fellow player at my local courts in Miami, her expression darkened when mentioning “those pickleball bros.” A new subspecies of bro? I was so intrigued … Read more

Abbott’s Ensure® Max Protein Joins the Professional Pickleball Association Tour as the Exclusive Protein Shake Partner

Abbott’s Ensure® Max Protein Joins the Professional Pickleball Association Tour as the Exclusive Protein Shake Partner

Pro Pickleball superstar Callie Smith joins as an ambassador The Professional Pickleball Association (PPA Tour) today announced a new partnership with Abbott’s Ensure® Max Protein shakes. This collaboration will highlight the role of protein and exercise in maintaining muscle health to enjoy an active lifestyle complete with pickleball, a sport people can enjoy at all … Read more