The same mobile broadcast tools being used by tennis academies, NBA training facilities, and top collegiate programs are now being pointed at the baseline of pro pickleball courts. The PPA Tour just took its biggest digital leap yet—and it’s already in full effect. In a game-changing partnership announced today, the Carvana PPA Tour has teamed … Read more
The England and Wales Cricket Board (ECB) today confirmed a landmark achievement in the evolution of The Hundred, with deals now complete with the first six strategic partners for The Hundred teams. The remaining two are set for formal completion at a later date. They remain on track, in line with the ECB having offered … Read more
In a move that signals just how fast professional pickleball is attracting non-endemic sponsors, performance footwear company SQAIRZ has been named the official footwear sponsor of the Chicago Slice, a Major League Pickleball (MLP) franchise with one of the most engaged fanbases in the league. The deal, announced in late June, marks SQAIRZ’s first major … Read more
USA Pickleball, the National Governing Body for the sport of pickleball in the United States, is proud to announce a new partnership with Musco Sports Lighting. This collaboration aims to enhance player safety by providing access to safe, well-lit pickleball facilities. With nearly 50 years of experience in lighting courts and fields around the world, … Read more