MLSE, Buffalo Bills enter a multi-faceted marketing partnership

Maple Leafs Sports and Entertainment (MLSE), owners of the Toronto Maple Leafs, announced on Tuesday that they have entered a multi-faceted marketing partnership with the NFL’s Buffalo Bills. The partnership is designed to help grow the sport of football in Canada by building connections with fans via MLSE’s sports teams. This includes youth camps with … Read more

1xBet grows active players in India by 68% thanks to portfolio expansion and marketing efforts

1xBet grows active players in India by 68% thanks to portfolio expansion and marketing efforts 1

Leading bookmaker brand 1xBet reports a significant increase in activity among Indian customers: the number of Monthly Active Users (MAU) in the first quarter of 2025 grew by 68% compared to the previous quarter. This remarkable growth became one of the key performance indicators and was made possible due to a series of well-thought-out strategic … Read more