The designation comes on the heels of a comprehensive site visit to Sandals’ and Beaches’ pickleball facilities, with USA Pickleball contributing their expert guidance on layouts, design, materials and entertainment areas for future on-resort development. The partnership will also introduce USA Pickleball Approved Pickleball Coaches on-resort, going on to become the first resort company to have resort staff undergo official training so that guests can up their game. Additional perks include the rollout of co-branded events, private and group lessons with pros, the integration of pickleball-themed vacation packages, and tournaments, plus becoming a partner of USA Pickleball’s Golden Ticket Tournaments and the National Championships.
“This is the perfect match,” said Jose Moreno, CMO of USA Pickleball. “We’re proud to partner with Sandals and Beaches Resorts to continue to elevate the Caribbean pickleball experience, where play meets paradise. From court enhancements to inclusive community programming in the Caribbean, we’re excited to grow the game together.”
USA Pickleball Serves, the charitable arm of USA Pickleball, together with the Sandals Foundation, Sandals and Beaches Resorts’ non-profit arm, will create meaningful opportunities for community engagement in the Caribbean. This will include the creation of community courts and unique pickleball clinics for kids, which will be provided with paddles and balls, instructional support materials and additional equipment.