The Carvana PPA Tour and Major League Pickleball presented by DoorDash (MLP) are excited to announce Jenius Bank™ – the digital banking division of SMBC MANUBANK, a member of the SMBC Group – has joined as an official partner for the Carvana PPA Tour and Major League Pickleball presented by DoorDash (MLP) throughout the balance of 2025. Jenius Bank will also serve as the title sponsor of the Pickleball World Championships in Dallas, November 3-9 – the biggest weeklong festival in all of pickleball, America’s fastest growing sport.
At the Pickleball World Championships in 2024, more than 57,500 attendees enjoyed daily festivities on the festival hub of Pickleball Boulevard, including exciting amateur pickleball tournaments and programming, diverse food and beverage options, and shopping – all while witnessing the world’s highest level of pickleball competition in the pro divisions. When all was said and done, the event accounted for $15.7 million in local economic impact, according to an economic impact study by the city of Farmers Branch.
As a leading digital bank, Jenius Bank is on a mission to create a monumental shift in the banking industry by empowering digital-first customers to make smarter financial decisions by providing easy to use tools that take the guess work and hassle out of banking.
“It’s an exciting time for pickleball, and we’re thrilled to partner with Major League Pickleball, the PPA Tour and the Pickleball World Championships alongside SMBC MANUBANK to take these events on the road as we stay true to our commitment to drive innovative solutions for all things consumers crave – whether that’s more seamless banking experiences or playing their favorite sport,” said John Rosenfeld, President of Jenius Bank. “We’re looking forward to showing up for Pickleball fans this season and helping them live richer lives on and off the court.”
Jenius Bank will have a large presence at the remaining 2025 PPA Tour tournaments, MLP events and the World Championships, with unique giveaways and experiences for fans.
“Partnering with Jenius Bank marks a major milestone for our sport, reflecting not only the rapid growth and mainstream momentum of professional pickleball, but also the increasing interest from forward-thinking, national brands that recognize the power and potential of our community,” said Connor Pardoe, CEO of the PPA Tour and MLP. “This partnership is a testament to how far pickleball has come and where it’s headed as we continue to elevate the game alongside the biggest sports in America.”
Tickets for the 2025 Jenius Bank Pickleball World Championships are currently on sale. Attendees have the option to purchase at the VIP level, Courtside+ and Courtside for the entire week or selected days. Each level features different amenities and viewing options that are curated for every fan’s best viewing experience. More information regarding what fans receive at each level can be found here.
Additionally, the professional players’ schedule for the 2025 Jenius Bank Pickleball World Championships has been announced and will run as follows:
- Monday, Nov. 3: Pro Qualifiers, all brackets
- Tuesday, Nov. 4: Round of 64
- Wednesday, Nov. 5: Round of 32
- Thursday, Nov. 6: Rounds of 16
- Friday, Nov. 7: Quarterfinals
- Saturday, Nov. 8: Semifinals
- Sunday, Nov. 9: Carvana Championship Sunday
The official partnership between Jenius Bank and the Carvana PPA Tour and Major League Pickleball (MLP presented by DoorDash) benchmarks the growth and health of professional pickleball and pickleball’s largest event and contributes to the elevation of pickleball alongside other major American sports in terms of celebrated corporate partnerships.