Pickleball meets performance medicine.
DUPR has named Vita Bella its official health and wellness partner, marking a major move to support players beyond just ratings and rec play.
DUPR Introduces Its New Reliability Score
DUPR announced a new element to its rating system on Tuesday – the DUPR Reliability Score, its newest feature to help you better understand your rating.
Vita Bella—a digital health platform specializing in customized treatment plans, will now offer DUPR+ members access to a suite of performance-enhancing tools tailored specifically for pickleball players.
“Pickleball is no longer just a hobby—it’s a movement, a lifestyle, and a highly demanding sport,” said Vita Bella Founder and CEO Phil Vella. “Our mission is to ensure every DUPR-rated athlete feels and performs at their best.”
Through the partnership, DUPR+ members get:
- Exclusive discounts on Vita Bella memberships and products
- Virtual consults with medical pros who specialize in stamina and recovery
- Pickleball-focused health protocols, including peptide therapy for muscle recovery, hormone therapy, and anti-aging solutions
It’s a signal that DUPR isn’t just about tracking your game—it’s about extending your playing career.
“This collaboration represents a major step forward in how we serve our community,” said Ryan Maher, VP of Partnerships at DUPR.
DUPR+ members can now visit VitaBella.com/DUPR to access special offers and kick off their wellness journey.